Changes in Google’s algorithm are nothing new. In fact, the only thing that would be new about it is not having any changes at all. The search engine comes up with new ways to hit spammers; you have to come up with ways to adapt.
Algorithm changes are nothing new to web search engine marketing companies today. Fortunately, there are ways to avoid getting hit:
- Don’t Panic – Overcorrection is a fairly common practice whenever new rollouts of such algorithm changes occur. Google released these updates to prevent webmasters from resorting to manipulative tactics. If you veer far away, there is a good chance that you will look just as suspicious.
- Check Your Stats – There are better ways to predict the future than by checking your current stats. Your stats can provide you with the clearest picture of which strategies are working for you and which ones are not.
- Keep Improving – In SEO, it is all a matter of constant change and updates. Just because you are seeing improved rankings does not mean you can afford to become complacent. This also goes for those who have been hit badly by Penguin 3.0. This is the best time to rise to the challenge and change your approach for the better.
- Diversify Your Strategies – There is more than one way to cook any given recipe. In the same way, you must never rely on any single strategy. This holds true even if it is currently doing well. Should an update come along that targets that specific method, then your business will be as good as toast.
- Audience Service – The one constant in any Google update is making your audience the priority of your endeavors. As long as you give quality content for your audience without resorting to spamming tactics, then Google will not hit you with any of their algorithm updates.
If you’ve managed to dodge the speeding bullet that was Penguin 3.0, then you are doing a terrific job. If you were less fortunate, however, then don’t fret. Keep these tips in mind and you should be back on your feet, generating traffic in no time.