When you launch a new business, you’ll want to get its name out and reach your target audience. Aside from launching social media pages, making marketing materials such as leaflets, flyers, brochures and banners is another effective way of promoting your business. Here are tips for a simple yet effective banner.
It may seem the last thing you should consider, but where you’ll put your banner actually matters before you design it. Your banner’s location will affect its design and material, especially its colour and message. To make your banner stand out, choose a colour that contrasts strongly with its backdrop.
Also, consider the size of your banner, if it’ll be legible from afar. Whether you go vertical or horizontal, there are various companies offering large format printing services for your banner.
Use large, bold and readable text
Remember that the aim of a banner is to attract attention from a distance. Scrap decorative fonts and opt for readable ones like Verdana – use a maximum of two font styles. Make sure that your text is easy to read both up close and from afar. Also, use appropriate colours for both the font colour and its background.
Provide a simple message.
Successful banners have nothing but a few words. Keep your banner’s message as simple as possible for many people do not have the time to read paragraphs of text. Carefully think of the message you’ll be placing on your banner and omit unnecessary words. Although you’re communicating your message as simply as you can, it should still align with your branding.
Use images or graphics.
Images can act as a focal point and entice people to read your advertisement. Images not only catch your audience’s attention but they also help get your message across without needing more text. Just ensure that the image or text you’ll use is relevant to the product or service you’re advertising.
A well-curated banner design can help in the promotion of your business. It is important to get your design right to stand out from competitors and get your business’ name out.