Dealing with Tough Clients

Posted on by Max Altizer

DocumentationRunning an SEO firm isn’t just about flashing the promotions of your products and waiting for the profits to come in. It’s more of dealing with customers and ensuring that their needs are met. Nevertheless, there will be occasions when customer facing becomes a difficult road to tread. This is especially true if you happen to accommodate demanding clients.

Whether you’re providing social media services or white label search engine optimization solutions, you’re bound to face a difficult client. Here are a few ways you can handle them effectively:

Streamline Communication Lines

Sometimes, clients become demanding and peckish because they don’t know how to communicate their needs. If you feel like your client is having this difficulty, initiate the action. Come up with an intake form that asks them questions about their business, their particular goals, and expected results.

Simplify the processes of communicating concerns, especially if the client is abroad. Don’t compel them to go through rigid bureaucratic procedures just to get things done. If possible, hold meetings regularly. Straight communication lines make sure that the expectations of both parties are the same, which ultimately minimises frustrations.

Go Over Your Contract

There may come a time when the demands of your client go overboard. If this happens, it’s advisable to check the contract and remind the client that the tasks it assigns to you are not included. Similarly, don’t go above the contract, as doing so will just give them a negative impression.

Document

Documentation is important, as it will provide you with resolutions at times when disputes appear to be unsolvable. Record everything that is talked about every meeting and save the correspondences
between you and the client. These records will serve as evidence when your clients’ claims are different from what is agreed upon.

The most important thing you need to keep in mind is be respectful of your clients, no matter how difficult they are.

About the Author

Max is a Senior Marketing Consultant at a marketing firm in Los Angeles. He authored several articles for some marketing journals.