A Guide To Successful Global Marketing

Posted on by Lorrie Hellickson

Social_Media_MarketingE-commerce businesses yearning for international sales should go beyond knowing about their customers’ likes and dislikes. Other important things to have are skill, finesse, and cultural understanding. Nothing can help retailers more than holidays and seasons when it comes to connecting with customers. On the other hand, nothing can help them feel at home better than a homepage hosted in their country, spoken in their language, and steeped in their culture.

E-commerce businesses desiring to sell their goods or services overseas must consider everything from language to cultural expectations when designing their sites and creating their marketing strategies. One of the simplest ways to do effective marketing and build an online presence in another country is to host a website there.

It is important that e-commerce businesses have a deep and broad understanding of the markets they’re targeting to have the kind of country-specific knowledge to do effective global marketing.

About the Author

Lorrie Hellickson is an Operations Manager at an SEO firm in New York. He/She maintains a blog that focuses on trends and breakthroughs in social media.